The UK domestic market for aluminium door products has seen a boom in demand from consumers seeking aspirational products for their home improvements. Mark Austin, Sales Director (aluminium) at Epwin Window Systems talks to Glass News on how fabricators and installers can gain a competitive advantage by offering Stellar products to capitalise on the market opportunities.
It’s fair to say that 2020 was a turbulent year for most businesses however for our industry, the resurgence in home improvement investment has never been stronger. As a result of being forced to stay at home with time on their hands and money in their pockets, consumers discovered a new found enthusiasm to improve their homes. As a result, trends for aspirational home improvement products that had been building over the previous few years accelerated rapidly.
Prior to the pandemic, the appetite for the oversized glazed door trend had already established a strong foothold in the market, but demand has grown exponentially since the end of lockdown one. Open any interior decorating magazine and you’ll see these doors in the background of nearly every shot and are the default products of choice in most home renovations or extensions.
It’s hardly surprising the look is so popular. Removing an exterior wall and replacing it with oversized glazed doors, be it a sliding patio or a set of bifolding doors, creates a very modern space that is filled with natural light and feels open and airy.
The popularity of the trend means every fabricator and installer will have solutions in their portfolio. This being the case, how do you make sure your offering stands out?
As we know, aluminium is the perfect material for this aspirational expression. Its slim sightlines and sleek aesthetics deliver the look that’s required. Having said that, there are aluminium door solutions and there are Stellar aluminium door solutions! When you offer the Stellar Bifold Door and the Stellar Lift & Slide Door you can help your customers take the look to the next level and improve your margins too.